Books

A MESSAGE FROM THE AUTHOR

When I wrote Rainmaking Made Simple I had one clear purpose in mind, to share the very best ideas, tools and techniques for relationship building that I’d learned from coaching thousands of professionals for more than a decade.  Quickly scan the Table of Contents and you’ll notice that each chapter answers a very precise question.  It was my hope that by making the book extremely practical it would become the reader’s “go to” manual for marketing and be the most heavily used book in any professional’s library. My hope has been realized.  Be forewarned that there is much to absorb in each chapter and one reading won’t be enough.  It has achieved an almost cult-like following in large professional service firms. If you’d like to read sample chapters from Rainmaking Made Simple Click Here

I had the same purpose in mind when I wrote my newest book Relationships Are Everything! In fact, many readers view it as volume II of Rainmaking Made Simple.  The book’s premise is that the foundation and focus of your professional practice should always be on relationships.  Focus on building strong relationships, and your business will thrive and prosper.  Take relationships for granted and you’ll have to work much harder to maintain a profit or keep your practice afloat. My newest book continues to answer the hard questions that no other business book will tackle.  And it’s based on real world situations. If you’d like to read sample chapters from Relationships Are Everything! Click here

I’ve written both books in such a way that every chapter (there are 48 in each book) is designed to answer frequently asked questions I’d get from our coaching clients.

Nearly every chapter issues a call to the reader to take action!  Maybe you’ve noticed a pattern with all our writings, our workshops, and our coaching: They’re asking you to take action!!  What’s the point of reading anything if you’re not going to DO something?!?!

If there were a way to measure the most heavily used books in the world (perhaps a computer chip that would tally each time the book was opened) we’d expect Rainmaking to be in the top 5 for business development books.  WARNING: Do NOT loan your copy of Rainmaking Made Simple to a friend or colleague!!  Hundreds of readers have reported the permanent disappearance of the book after loaning it out.  We’ve also had dozens of readers report that they can’t find their copy and suspect someone “borrowed” it without asking. 

By their very nature, professionals tend to emphasize their technical expertise and downplay or neglect the human side of their businesses. Perhaps they produce technically superior work, but too often they leave in their wake broken or brittle relationships. There are plenty of technical superstars who don’t have a long list of clients – or co-workers – who want to work with them, simply because they don’t give relationships the attention they deserve. And in today’s market, you can be the Einstein of your field, but still starve if you fail to put relationships first. Both books explain in granular detail how to put relationships first. 

Testimonials

“Mark’s two books will get more heavily used than the next 20 on your shelf combined. Both are required reading for any rainmaker or aspiring rainmaker.”

Milt Stewart, Client Relations Partner, Davis Wright Tremaine


“Relationships Are Everything! is another goldmine of ideas for professionals who want to build their book of business. A Mark Maraia classic: chock full of pragmatic and creative ideas and action steps that will take your business development to the highest levels. Each chapter serves as an inspiring call to action. This book will not collect dust on your shelf.”

Peter Zeughauser, author of Lawyers Are From Mercury, Clients Are From Pluto and Chairman of Zeughauser Group
 

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